We help brands define their competitive advantage and use it to fuel their growth.
Migration Marketing is an award-winning marketing consultancy headquartered in sunny San Diego. We partner with brands to identify and articulate their unique competitive advantage, those distinctive attributes that set them apart from the crowd.
By delving deep into each brand’s DNA, we uncover the core differentiators that make a brand truly one of a kind. We guide our clients in strategically leveraging these competitive advantages to propel their growth forward. Through tailored strategies and actionable insights, we ensure brands not only stand out but also thrive, maximizing their impact and achieving sustainable growth.
Consumer Products & Services
Health & Wellness
Biotech & Pharmaceutical
Strategically focused, creatively driven.
Problems We Solve
- You have a product, not a brand.
- You are struggling to differentiate your brand from the competition.
- Your brand voice, look and feel are all over the place.
- You don’t know how to succinctly tell your brand story.
- Your brand needs a refresh.
- You want to better understand your target customer.
Strategy
We understand consumers at their core. That’s why we constantly gut-check our work to ensure it stays true to them, and it’s why we always build our strategies with human-based insights.
Services Offered:
- Competitive Mapping
- Market Research
- Brand Positioning
- Target Audience Identification
- Consumer Journey
- Marketing Strategy
Branding
Branding gives meaning and purpose to your company, product, or service. More importantly, a brand informs every interaction consumers have with your company. A brand should be smart, defined, consistent, and, above all, one of a kind.
Services Offered:
- Architecture
- Brand Positioning
- Discovery Workshops
- Visual and Written Identity
- Brand Audit
- Color Exploration and Type Systems
Creative Expression
We pride ourselves on understanding the art and science of good creative. Knowing what resonates with consumers on an emotional level is as important as figuring out what will motivate them to take the next step.
Services Offered:
- Art Direction
- Photography
- Video
- Copywriting
- Brand Collateral
- Packaging Design
- Logo Development
Digital Marketing
Understanding what your customer needs at every step of the buyer’s journey is critical to the success of your marketing. That’s why we’re obsessive about staying current on the latest technological advancements and digital experiences. We focus on the most efficient, effective ways to advance customers through the sales funnel and tailor marketing solutions that help brands thrive in the digital economy.
Services Offered:
- Email Marketing
- Paid Search
- Paid Social
- SEM
- Social Media
- Influencer Marketing
- Programmatic Audio/Video/Display/TV and retail networks
Website Design + Development
Consumers look to brands for solutions, inspiration, and guidance. One of the first places they get them is your website. We start from the perspective of the consumer and take a design-first, platform- and device-agnostic approach to building websites that get users where they need to go in a smart and efficient way.
Services Offered:
- Website Audits
- UX Strategy
- UI Design
- SEO
- Website Design and Development
Measurement + Analytics
Having data without a clear understanding of what it means for your business won’t take your brand to the next level. That’s why we build measurement plans that accurately reflect how our marketing efforts impact your business.
Services Offered:
- Brand Metrics
- Data Analysis
- ROI Modeling
- KPI Development and Tracking
- Marketing Effectiveness / Attribution Modeling
Trusted By:
Migration Musings
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“Working with a startup means having to be nimble, flexible, and responsive. Migration Marketing consistently delivers with excellence for our organization. They are more than our marketing agency; they are true partners committed to helping us succeed.”
Gina Ford
Chief Business Development Officer, NephroSant
“Migration Marketing was a huge help getting us to stop and really define what is important and establish metrics so that before we spent any time or money on marketing, we would be able to measure the results. Instead of shooting in the dark, this has been ...
Stacy Schramm
Co-Founder, RE:Defined
“Working with the team at Migration Marketing was a fantastic experience. Their professionalism, broad industry knowledge, and quick turnaround was second to none. Honestly, I feel like they galvanized our fun dream project into a reality. I would absolutely...
Ricardo Rodriguez
Co-Founder, ELEVAR
Migration Marketing has been such a wonderful partner for our organization. The ability to customize their offerings to our needs has been so important as Crinetics Pharmaceuticals grows and evolves as a company. Strategy, content, and implementation are key ...
Stephanie Kallay
Director, Patient Advocacy and Outreach, Crinetics Pharmaceuticals
“Migration Marketing is fantastic to work with. They have helped us to strategically think through the marketing process.”
Brad Nelson
CEO, Hawaiian Macadamia Nut Company
"They are a team of professionals who are dedicated to helping us succeed."
Chloe Tran
Marketing Manager, Solaris Paper