The Situation: Company founders and personal trainers Ricardo and Adam had identified a true market need; develop a high-end men’s apparel line targeted to fitness professionals. They had the vision, but needed help from Migration Marketing with their company name, logo design, and branding principles.
The Solution: We distributed surveys and conducted extensive interviews with the founders to ensure we understood their vision for the brand. From there, we worked to synthesize the learnings before ultimately landing on a name that embodies the spirit of the brand; Elevar. We used color psychology and design principles to create a brand identity package that includes logos, fonts, color palettes, and treatments.
The Results: Ricardo and Adam’s passion project became real having a name and identity to market, not just a product. Pre-orders are currently being taken and Elevar will make its commercial launch in early 2020.