The Situation: Move with Terra (MWT), a Southern California-based personal training and life coaching service, needed help defining their content marketing strategy for social media.

The Solution: We conducted an audit of MWT’s existing social media platforms to better understand what was currently being done and where there were opportunities for growth. A comprehensive content strategy was developed for MWT that included the identification of a customer persona, content pillars, tone of voice, and recommended social media posting cadence and calendar. Finally, we designed social media templates for MWT that can be used across a variety of platforms.

The Results: MWT now has a strategic roadmap in hand to develop social media content for the new year and beyond.