Situation

Solaris Paper, the manufacturers of FIORA® paper products, wanted to do a market opportunity assessment to understand the potential for expanding their existing product lineup. As part of the research, they asked us to develop several packaging designs and comps to be submitted as testing stimuli.

Solution

We began by assembling a comprehensive list of research partners to vet based on the stated project objectives. Vendors were evaluated with a scorecard comparing research methodology, timing, cost, and ability to deliver on client-directed priorities. After selecting a vendor, we created a series of highly differentiated concepts based on our landscape assessment and extensive category research. We designed packaging to stand out at shelf and help differentiate FIORA® from competitive products.

After we completed the research, the client selected a winning concept for final brand development. We created complete brand guidelines that included the brand story, guiding voice, messaging, and all visual principals, including typography, iconography, photography, and color systems.

Results

FIORA®’s new packaging is in development and awaiting final approval before rolling out to retailers nationwide.