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We help brands define their competitive advantage and use it to fuel their growth.

Migration Marketing is an award-winning marketing consultancy headquartered in sunny San Diego. We partner with brands to identify and articulate their unique competitive advantage, those distinctive attributes that set them apart from the crowd.

By delving deep into each brand’s DNA, we uncover the core differentiators that make a brand truly one of a kind. We guide our clients in strategically leveraging these competitive advantages to propel their growth forward. Through tailored strategies and actionable insights, we ensure brands not only stand out but also thrive, maximizing their impact and achieving sustainable growth.

Consumer Products & Services

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Health & Wellness

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Biotech & Pharmaceutical

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Strategically focused, creatively driven.

Problems We Solve

  • You have a product, not a brand.
  • You are struggling to differentiate your brand from the competition.
  • Your brand voice, look and feel are all over the place.
  • You don’t know how to succinctly tell your brand story.
  • Your brand needs a refresh.
  • You want to better understand your target customer.

Find Out More


We understand consumers at their core. That’s why we constantly gut-check our work to ensure it stays true to them, and it’s why we always build our strategies with human-based insights.

Services Offered:

  • Competitive Mapping
  • Market Research
  • Brand Positioning
  • Target Audience Identification
  • Consumer Journey
  • Marketing Strategy


Branding gives meaning and purpose to your company, product, or service. More importantly, a brand informs every interaction consumers have with your company. A brand should be smart, defined, consistent, and, above all, one of a kind.

Services Offered:

  • Architecture
  • Brand Positioning
  • Discovery Workshops
  • Visual and Written Identity
  • Brand Audit
  • Color Exploration and Type Systems

Creative Expression

We pride ourselves on understanding the art and science of good creative. Knowing what resonates with consumers on an emotional level is as important as figuring out what will motivate them to take the next step.

Services Offered:

  • Art Direction
  • Photography
  • Video
  • Copywriting
  • Brand Collateral
  • Packaging Design
  • Logo Development

Digital Marketing

Understanding what your customer needs at every step of the buyer’s journey is critical to the success of your marketing. That’s why we’re obsessive about staying current on the latest technological advancements and digital experiences. We focus on the most efficient, effective ways to advance customers through the sales funnel and tailor marketing solutions that help brands thrive in the digital economy.

Services Offered:

  • Email Marketing
  • Paid Search
  • Paid Social
  • SEM
  • Social Media
  • Influencer Marketing
  • Programmatic Audio/Video/Display/TV and retail networks

Website Design + Development

Consumers look to brands for solutions, inspiration, and guidance. One of the first places they get them is your website. We start from the perspective of the consumer and take a design-first, platform- and device-agnostic approach to building websites that get users where they need to go in a smart and efficient way.

Services Offered:

  • Website Audits
  • UX Strategy
  • UI Design
  • SEO
  • Website Design and Development

Measurement + Analytics

Having data without a clear understanding of what it means for your business won’t take your brand to the next level. That’s why we build measurement plans that accurately reflect how our marketing efforts impact your business.

Services Offered:

  • Brand Metrics
  • Data Analysis
  • ROI Modeling
  • KPI Development and Tracking
  • Marketing Effectiveness / Attribution Modeling

Trusted By:

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