Situation

Did you know the medicine you’re buying to help you feel better often contains artificial additives, unnecessary fillers, and common allergens? Genexa, a pharmaceutical company helping to pioneer the clean medicine movement, needed help educating the public about why they should replace their old medications with cleaner, healthier, safer ones.

Approach

It’s tough to convince people to change their behavior if they aren’t aware of the problem. That’s why we focused on educating consumers about the issue and why they should overhaul their medicine cabinet. Migration Marketing developed a social media campaign highlighting the disparity between traditional medication and Genexa products. Additionally, we developed print materials for the sales team to help educate retailers on why they should add Genexa to their product lineup.

Success

Migration Marketing raised awareness for a largely unknown issue and positioned Genexa front and center as a thought-leader in the space. Paid social ad testing helped the brand determine what messaging and creative resonated strongest with consumers, informing future campaign development.