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Hawaiian Macadamia Nut Company

Situation

Many brands sell macadamia nuts and most focus on a Hawaiian heritage story. That’s why Hawaiian Macadamia Nut Company needed help from Migration Marketing to create a new macadamia nut brand that would immediately stand out in an already-crowded market.

Approach

We started with an in-depth audit to fully understand the landscape of what other brands were doing in market. From there, we identified the white space Hawaiian Macadamia Nut Company could own and defend.

Success

The comprehensive research and packaging exploration we conducted established a clear space for Hawaiian Macadamia Nut Company to launch a new product.

We developed multiple packaging and naming conventions and placed them in shelf sets to determine which would stand out at retail before ultimately deciding on a design and name.