The Situation: How do you break through and introduce a never-been-done-before product to busy Millennials in social media? That’s the problem Kellogg’s was trying to solve when they launched their new granola smoothie bowl brand, Joybol.

The Solution: We developed a series of fun and engaging Instagram posts and social media ads to generate awareness for the Joybol brand. Playful copy, photography, and animations showcased the fun-loving nature of Joybol while clearly articulating product benefits and getting consumers to stop the scroll and engage with the content.

The Results: Creative is currently being rolled out on Joybol’s Instagram feed and monitored to determine which content drives the highest engagement levels.