Situation

How do you break through and introduce a never-been-done-before product to busy Millennials? That’s the problem Kellogg’s wanted to solve when launching their granola smoothie bowl brand, Joyböl.

Solution

Early on, we decided to focus on a platform where we knew we could quickly reach our target audience: Instagram. Migration Marketing developed a series of fun and engaging Instagram posts and social media ads to generate awareness for the Joyböl brand. Playful copy, photography, and animations showcased the fun-loving nature of Joyböl while clearly articulating product benefits, getting consumers to stop the scroll and engage with our content.

Results

By inserting Joyböl into the social feeds of Millennials everywhere, we were able to enhance the brand’s digital footprint and create excitement for a widely unknown product. Joyböl has subsequently increased their social following and expanded distribution into new markets and countries.