A group of private investors approached us to come up with a name and build a visual identity for their new recovery center concept. Right away, the investors knew they wanted a brand that would encompass their holistic approach to wellness with a name flexible enough to allow for expansion into other business spaces.
Developing a good company name takes time and thoughtful consideration. The name needs to be distinct, memorable, unique to the category, and appealing to a variety of audiences. Additionally, a name often tells a story about the company, reflects what sets it apart, and conveys what make it unique in the marketplace.
We started with an analysis of other companies with a similar offering to see how they were positioned. From there, we began the brainstorming process and generated a master list of names, which we then edited to a shortlist. We then selected a handful of names to go through our screening process before a final presentation and recommendation to the client.
Once the client selected a name, we were able to begin the branding exercise. We explored a variety of fonts, type treatments, and color palettes before ultimately landing on a visual identity that felt fitting for the brand.
The Trifecta recovery center rollout is currently underway with the first locations slated to open this year in Costa Mesa.
The investors knew they wanted a brand that would encompass their holistic approach to wellness.