Branding is one of the most essential elements of a business’s success. It helps people recognize your company and your products. Branding is also a way to set your unique company apart from the competition. But ultimately, it helps you build trust with your audience and connect with them on a deeper level for present sales and future growth. By following best practices, you can create a brand identity that resonates with consumers, keeps you front-of-mind, and generates revenue for your company.
Why is Memorable Branding Important?
Practically every business has a logo and a color scheme, but true branding is so much more than visual identity. Branding encompasses a span of business elements, including:
- Advertising and messaging
- Product innovation
- Packaging design
- Customer/user experience
- Partnerships and sponsors
Because branding embodies so many aspects, from your company’s mission to the story you tell, it’s important to create a brand that’s memorable. Your brand should leave a lasting impression on consumers. You want them thinking about you even when they aren’t looking at your logo. This can be accomplished through something as simple as excellent customer service or authentic advertising campaigns.
It takes 5 to 7 impressions for people to remember a brand. Creating a memorable brand helps improve that rate and keeps you at the forefront of your consumers’ minds. When a problem or need arises, you want prospects thinking of you as the company who can provide the solution. When their contacts share that same need, you want them referring your company to earn their business. Memorable branding is key to broadening your reach, capturing your share of the market, and excelling in your industry.
3 Tenets of a Memorable Brand Identity
Memorable branding is achieved by following three basic tenets.
1. It’s Relevant to Your Consumers’ Needs
People take note of companies and products that provide a solution to a current pressing issue. If your company delivers an answer to your consumers’ needs, you’ll resonate with your audience and people will remember you. Conduct some research to find out what motivates your shoppers. Identify their pain points, their preferences, and any needs that your competitors aren’t meeting. Keep ahead of trends so you’re prepared to meet customer demands before they’re even realized.
2. It’s Unlike Anything Else Consumers See
Your branding should reflect your company’s unique identity. Set yourself apart from the competition by creating a distinct brand using an original logo and bold corporate colors. Ensure your products provide features and benefits that other companies don’t offer. Connect with your audience on an emotional level by sharing your compelling story about how your business began, why you do what you do, and what you hope to achieve. Humanize your company by sharing difficult challenges and how you’ve overcome them. All of this helps to build a unique brand that stands out in people’s minds.
3. Its Consistency Builds Strength
When it comes to building brand recognition, consistency is key. For your brand to be recognizable and memorable, people should see the same logo, the same corporate colors, and get the same feel from the design and language of your messaging regardless of how or where they encounter your brand.
To achieve this, every department within your company must have a clear understanding of your brand identity. They have to work together to ensure that they’re delivering the same brand experience at every consumer touch point. From customer service to sales and marketing, everyone is responsible for delivering brand consistency.
Test Your Brand’s Recognition Success
Migration Marketing is a marketing consultancy and branding agency that helps companies transition their ideas into thriving businesses. We understand that measuring success is essential to achieving your goals.
Contact us today and we’ll walk you through a quick test to see how your brand stacks up against the competition.