The Future of Shopping: Boosting Sales With Social Commerce
Social media has always had a unique way of connecting brands with potential customers. However, it wasn’t until recently that social platforms began incorporating shopping directly into their in-feed experience. Now, customers can discover and interact with your brand, browse products, and ultimately make a purchase – all with just a few clicks!
Let’s take a closer look at social commerce, including what it is and why it’s such a powerful tool to help your business convert leads on social media into loyal, paying customers.
What is Social Commerce?
Gone are the days when you needed a link in your bio to shop on social. As the name suggests, social commerce is a segment of e-commerce that takes place on social media. Business owners can now sell their products directly through social media platforms, allowing customers to make purchases without leaving the app.
While Instagram and Facebook are currently leading the way in terms of social shopping functionalities, other platforms such as Pinterest, TikTok, YouTube, and Snapchat are also expanding their offerings. With these new features, brands can create shoppable storefronts within the app that feature their product offerings. Once this storefront has been set up, you can embed shoppable product stickers and tags into your posts, stories, and videos – making it easier than ever for someone to convert on social media.
The Benefits of Social Shopping
Social commerce isn’t just a trendy marketing buzzword anymore – it’s an integral part of a consumer’s digital shopping experience that brands can’t afford to miss out on. Here are the top three benefits of incorporating social commerce into your digital marketing strategy.
1. You’ll Streamline the Buying Process
With the rise of social commerce features, social media has become more than just a platform for connecting – it’s a virtual mall right in the palm of our hands. Rather than redirecting customers to an online store, social commerce brings the store directly to the customer. By meeting customers where they are, you can streamline the buying process and eliminate unnecessary steps that may deter someone from completing the purchase. This lowers entry barriers and increases your chances of converting social leads into paying customers.
2. You Can Reach Your Target Audience
Recent reports predict that social commerce will grow three times faster than traditional e-commerce, doubling from $492 billion worldwide in 2021 to $1.2 trillion in 2025. Furthermore, according to Statistica, almost half of all Americans ages 18-34 have made a purchase through social media. So, it’s safe to say that social shopping presents a significant opportunity for you to boost sales and meet your customers where they’re already spending a vast majority of their time – on social media, that is.
3. You’ll Create a One-Stop-Shop
Each additional step in the sales funnel increases the likelihood that a potential customer will lose interest and leave your page altogether. Social commerce has solidified social media as the go-to platform to engage customers, sell to them, and service them. Today, shoppers are turning to social media to discover new products and purchase them. By effectively leveraging these tools, brands can empower customers to buy their products whenever and wherever they want – without even leaving the app.
Converting Social Leads Into Customers With Migration Marketing
At Migration Marketing, our entire team of marketing consultants is obsessive about staying current on the latest digital trends and experiences. We focus on the most efficient and effective ways to push customers through the sales funnel and tailor marketing solutions that help brands thrive.
If you’re ready to get started, contact us today to learn how we can help you create an effective social media marketing campaign that converts social leads into paying customers.