3 Reasons to Post Short-Form Videos on Social Media
In just a few years, short-form videos have quickly taken over social media. Scroll through just about any social media platform, and you’ll quickly notice the shift that’s taken place. From TikTok videos and Instagram Reels to YouTube Shorts and more, almost every platform is prioritizing short-form videos over static images and longer-form content. But why exactly is this the case?
Perhaps TikTok’s sudden rise to fame has inspired other social media platforms to incorporate short-form content. Or, maybe the oversaturated digital landscape has caused consumers to have shorter attention spans when it comes to longer content. Regardless of the reason, there’s no denying that these videos are here to stay, at least for the time being.
Let’s take a closer look at the rise of short-form videos on social media and the benefits of incorporating this content into your marketing strategy.
Why Have Short-Form Videos Taken Over Social?
Although static content and long-form videos still have their place, short-form videos have quickly become one of the most effective ways to reach and engage customers on social media. Today, 73% of videos are two minutes or less in length, and TikTok is undoubtedly a significant contributor to this trend. In fact, TikTok currently has over 2.6 billion downloads and a staggering 105% user growth rate, making it the most downloaded app in the world.
After seeing TikTok’s rise in popularity, other brands have begun rolling out their own forms of video content as a way to compete. For example, YouTube released “Shorts,” and Instagram released “Reels,” which are both short, vertical videos with interactive features and trending sounds, similar to TikTok. Furthermore, Instagram has started prioritizing this content in the algorithm, announcing that any video posted on the platform will be classified as a Reel. As a result, short-form videos are now more critical than ever for your social media strategy.
The Benefits of Short-Form Videos on Social Media
If you’re not already using videos as part of your marketing strategy, now is the time to start. Let’s take a closer look at the benefits of creating this content on social media.
1. Easy to Consume
Of course, one of the benefits of short-form videos on social media is that they’re brief and easy to consume. As the general public’s attention span gets shorter and the amount of content being consumed on a daily basis increases, it’s becoming more important to capture your audience’s interest as quickly as possible. With a vast amount of daily distractions on social media, it’s no surprise that consumers are more likely to stop and watch a short, 60-second video than a longer one.
2. Improved Engagement
One of the most significant benefits you’ll notice from posting short-form videos on social media is increased engagement. After all, videos generally tend to be more engaging than static content, and it isn’t just a coincidence that they’re receiving more engagement on social media these days.
As we mentioned earlier, many social media platforms have started prioritizing these types of videos in their algorithms. Videos also allow you to utilize trending songs or audio, which is another way to boost visibility and cater to the ever-changing algorithm. Therefore, if you’re looking to increase your engagement rates on social media, you may want to consider posting short-form videos.
3. Increased Sharability
Lastly, another benefit of short-form video content is that it’s highly shareable. In today’s age of social media, consumers constantly share content they find interesting or entertaining, whether that be on stories or via direct messages. Because videos tend to be more engaging than static content, they’re also more likely to be shared. This is yet another way to boost your engagement and ensure your content is seen by people who may not even follow your brand’s account.
Boosting Your Social Media Strategy With Migration Marketing
Short-form videos have become a significant part of the online experience and an important way to gain brand exposure, increase engagement, and build customer loyalty. At Migration Marketing, our expert consultants understand the value of social media marketing for your business’s growth and are constantly staying up-to-date on the latest trends. Contact us today to learn how we can help you create a powerful social media marketing campaign that utilizes short-form videos.